ReactionNow Team Blog New Media Discussions - Blog posts from our founders, interns, and associates. Mon, 26 Apr 2010 20:56:45 +0000 en hourly 1 44.905365-93.236622http://reactionnow.com ReactionNow Client Showcase: Website with eCommerce Solution for Yoni Reinharz Thu, 15 Apr 2010 21:41:34 +0000 Stephen Wayne

End of an Era is the highly anticipated debut from emcee/instrumentalist YONI (as heard on Matisyahu’s “Live At Stubb’s) and super producer RONIN.  The album features guest performances by Matisyahu, Pigeon John, Mike Mictlan, Toki Wright, Omaur Bliss, Mystery Palace, Roots Tonic, and Dubsack, as well as guest production from Cecil Otter and Mux Mool.  ReactionNow built a customized website for Yoni prominently featuring the album available for sale on the front page.  This style of eCommerce solution represents a core component of our strategy for up and coming musicians, one which allows direct-to-artist payment for the products they have worked so hard to create.  By no means do we advise skipping traditional digital distribution channels like iTunes, we simply believe in supplementing those options by having the music for sale directly on a band’s own webpage as well.  This insures that all the effort spent getting fans to visit the site does not have to culminate with them leaving to give their email and financial support to a third party.  While Yoni offers End of an Era for the amazingly low price of $5, he reports that supporters are routinely opting to pay up to twice as much, thanks to the flexible pricing model which was employed.

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ReactionNow Client Showcase: Website, Branding, and Social Networking Support for the Black Belt Tour 2010 Thu, 15 Apr 2010 20:33:47 +0000 Stephen Wayne

The Black Belt Tour 2010 was a Midwest HipHop tour featuring acclaimed lyricists Toki Wright, Omaur Bliss, and Haziq Ali.  Wright, Rhymesayers “break out” artist of the year, has been support for Brother Ali and Evidence of Dilated Peoples as well as performing at Soundset, Coachella, CMJ, Bumbershoot , Paid Dues, Scribble Jam, and SXSW.  His recent video “Devil’s Advocate” peaked at #3 on  Atlanta’s heavyweight, Haziq Ali, recently ranked #34 on CMJ’s much touted charts and has honed the skills of the live show as an artist featured on tours including Rock The Bells with 50 Cent, Killer Mike, Kanye West, Dead Prez, and others.  Black Belt 2010 also reacquainted fans with Omaur Bliss, a long-time Minneapolis favorite and music industry hustler who has has toured and opened for the likes of Doomtree, Ozomatli and Arrested Development.  ReactionNow built the official website, assisted in spreading show information and late breaking updates through Facebook and twitter, and provided custom graphic design for the promotional posters used in each city.

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ReactionNow Client Showcase: Branding for Omaur Bliss Thu, 15 Apr 2010 20:14:59 +0000 Travis Norman Omaur Bliss released his self-titled debut in 2005 and has been a prominent artist in the upper Midwest music scene ever since. At the time, Minneapolis Music Journalist Chris Riemschneider described Bliss as the male version of Lauryn Hill due to his soulful singing and rapping talents.  Today Omaur maintains his reputation on the Twin Cities scene by offering consistently engaging live shows, insightful lyrics, and had-to-be-there-to-believe freestyles.  ReactionNow supplied graphic design work and branding across Omaur’s social media presence including customized profile aesthetics on Twitter, and MySpace.

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ReactionNow Client Showcase: Social Media Optimization and Promotional Support for IDEAWERKS Thu, 15 Apr 2010 19:10:52 +0000 Travis Norman

ReactionNow has helped the Institute of Production and Recording and the Minneapolis Park & Recreation Board raise awareness for the IdeaWerks program at Powderhorn Park. IdeaWerks, sponsored by the Jackie Lee Robinson Foundation, is a free after-school program for youth ages 12-18 interested in the recording arts.  We worked to extend their online presence to include social media channels including Facebook and Twitter, while simultaneously giving coverage to the program in our very own blog.   Also, unlike much of our client support which is internet based only, the ReactionTeam has been involved in real world promotional efforts and outreach for this exciting community based non-profit.

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ReactionNow Client Showcase: Workflow Enhancements and Efficiency Consulting for MJG Productions Wed, 14 Apr 2010 00:52:37 +0000 Travis Norman MJG Productions is an event production, booking, and management company focused on bands and artists appealing to fans of acoustic and jam based music.  ReactionNow provides training and resources to assist them in their efforts to work with greater speed and efficiency.  A large portion of their time is spent making updates to the assorted social media pages of the bands that they book and / or manage.  These posts need to reflect show schedules and venue details and can often be quite time consuming as the need for accuracy is understandably crucial.  Our consulting centered on how to effectively interact with multiple social networks without having to log in and out of each account separately, as well as tools geared towards automated social calendar updating.

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ReactionNow Client Showcase: Website, Branding, and Social Media Optimization for the Minnesota Black Music Awards Wed, 14 Apr 2010 00:31:00 +0000 Travis Norman

This summer will see a revitalization of a once favorite event for local musicians and their supporters.  The Minnesota Black Music Awards, originally presented in 1982, will return to recognize artistic statements and contributions to the community from defining members of today’s musical landscape.  ReactionNow is proud to be an official sponsor and we are helping to create and maintain a dynamic web presence for this highly respected brand.  We started by designing a full featured website and blog to insure that those interested in the event are kept up to date with all the exciting details as they develop.  We then assembled a Facebook Fan page to rally the existing supporters and engage that community by asking for opinions, recommendations, and feedback on the artists being chosen to perform and receive recognition.  We topped it off with a brand new Twitter profile to share news related to the many genres represented by the awards: Jazz, R&B, Hip-Hop, Gospel, Soul, Rock and Roll, and more!

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ReactionNow Client Showcase: Website, Branding, and Social Networking Support for Complicit Tue, 13 Apr 2010 23:50:57 +0000 Travis Norman

ReactionNow crafted a custom logo and website for the Minneapolis minimal techno act known as Complicit.  Additionally, we provide ongoing support for their social networking presence on Twitter, Facebook, Reverb Nation, and more.  Fans of the duo have commented that the website’s clean aesthetic and dark design form a perfect complement to the detail oriented avant-garde dance music which Complicit is known for.  Meanwhile, Twitter members who follow @ComplicitMusic are treated to a steady stream of timely and relevant content related to the group’s key topics.  From techno Podcasts and news features to tips and tutorial videos on their performance and production software of choice (Ableton Live), this Twitter feed is now jam packed with the best the web has to offer on these exciting niches.

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ReactionNow Client Showcase: Website, Branding, and Social Media Optimization for Camelot Photography Tue, 13 Apr 2010 23:50:35 +0000 Stephen Wayne Camelot Photography is the premier wedding photography agency in Minneapolis.  Our first efforts for Camelot involved web design and brand development.  The next phase of our relationship consists of further developing their web presence through social media campaigns and a developing a company blog.

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Browse Socially Tue, 30 Mar 2010 19:25:29 +0000 Lucas Melchior There are a lot of ways to look at the Internet out there, and there are many options when it comes to integrating and streamlining the sites you use to stay connected digitally. There are plenty of Firefox extensions and aggregating services like will help do just that. One browser in particular though focuses on social networking right out of the box. It’s “The Social Web Browser”. It’s called Flock.

Now, I’m currently using Opera 10.10, a browser with a lot of its own slick features for sharing media and speeding up browsing (i.e. Unite, Speed-Dial, tab thumbnails, a built-in POP3 mail client), But I had heard about Flock and wanted to see if it was really all it’s cracked up to be. Is it really The Social Web Browser?

Flock has been around since 2005. Its current version (2.5) was released last year for Windows, OS X, and Linux. It uses the Mozilla Application Framework and rendering engine,  and also supports themes and some extensions. But the big selling point of Flock is that it integrates,  in one way or another with scores of Web 2.0 services (Facebook, Gmail, YouTube, Myspace, Digg, Flickr, Twitter, WordPress, Photobucket, Blogger, Yahoo Mail, Delicious, Blogsome, LiveJournal, Xanga, TypePad, AOL Mail, Picasa, Tinypic and more).

That’s a lot! So let’s run through some of the features I tried out during my first few sessions with the browser.

Flock gives the ability to compose blog posts off-line and save them locally for publishing later. Though I’m using this function right now, and I can’t help but think that this could be accomplished just as well with TextEdit and the copy-paste function. Once you’re ready to publish you can broadcast that blog post to Twitter or Facebook by simply marking a check-box. Flock has a built-in RSS reader, which is pretty standard these days, but adds the ability to digg or blog an item in one click. It will also sync with Gmail, AOL Mail, and Yahoo Mail accounts, to notify you of new messages without having to actually navigate to those services.

But Probably the most useful feature I had a chance to test-drive is the People Sidebar. Once Flock is synced to your various accounts, it constantly streams the activity of your friends and contacts. You can filter by network, or look at everything all at once. You can also comment, poke, re-tweet, share, and open their photos or videos in the Media Stream Tool-bar. Speaking of which…

The Media Bar lets a user browse through different media streams. A stream could be a friends photos on Facebook or Flickr, a YouTube channel, or any number of things. This feature allows you to view thumbnails of all the content in a stream and then open it in the browser or share it, or copy it right from the tool-bar. It’s kind of a cool idea, but when you open the Media Stream Toolbar and the People Sidebar you’re loosing a lot of screen real estate to things that could just as easily be contained in a separate tab. I like room to browse!

Where's all my internet?

It seems to me that flock likes to take the functionality of all these sites it links up with and push it from the actual browsing window to the margins of it. One thing they’ve pushed to the bottom of the screen in version 2.5 is a persistent Facebook chat and notification bar that will stay active no matter what page you’re looking at. It’s handy, since I usually keep a Facebook tab open to receive chat requests whenever I’m online anyway.

So what’s the verdict? Flock is definitely social. For my taste though, it’s a little too saturated with sharing, blogging, reposting, linking, digging, feeding, chatting, following, and streaming functions. They’re all good ideas, but thrown at this user all at once, I can’t help but feel inundated by all those options and all that media. I do think I’ll spend some more time with the browser to see if I can wade through everything to find a setup that works for me. By all means though, try it out. This program does a lot of things well, and a lot of things you haven’t seen before in a browser.

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Are You Ready To React? Thu, 25 Mar 2010 22:59:16 +0000 Travis Norman

ReactionNow has been updating our service offerings as of late in an effort to deliver a more comprehensive level of support to our clients.  The ReactionTeam is constantly experimenting – combining the proven elements of feature rich websites and stunning graphic design with unpredictable additions like engaging social networking and creative content marketing.  We are learning that mixing them together in precisely the right way can yield explosive results!  Do you have a theory about how to achieve your goals that you are ready to put to the test?

Our Services Now Include:

  • Web Sites
  • Graphic Design
  • Audio and Video Production
  • Photography
  • Branded profile / page designs for Twitter, YouTube, and more…

Contact us today and put our team to work on helping you make the most of your web presence!

Creative Commons Photo by Flickr member skycaptaintwo

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